Updated: Nov 27, 2020
As a small business owner this year has been a rough one
- to say the least....
COVID has wreaked havoc on my business, as well as the city - really the whole nation. It's an especially hard pill to swallow when your business is deemed non-essential. I think my business is essential - it is to me, my staff and my customers.
But the focus of this article is to really count my blessings..
My biggest blessing this year has been my staff. They have been amazing thru all of this. They took the close down with grace. Compassionate and encouraging - they all did what they could even while not being paid to help me out. They knew we were going to have to close our Henderson location and they all helped with that. Working when and where I needed them to - even orchestrating and moving all the final displays out of the Henderson store without me. I was truly grateful that I didn't have to weather this shutdown alone. I could not have stayed in business without the amazing people I have (and had) working for me. Thank you - Tiffany, Dusty, Cat, Shane & Tashari!
My other blessing this year has been my customers. They have been understanding, loyal and supportive. We could not have survived if all of you had not come back to shop with us. We are a small locally owned shop - there's no corporate safety net to catch us when all of this happened - and thank goodness, our customers came back. I think the most amazing thing we had our customers do this year - was to offer to help defend the store in the advent that the riots threatened us. We boarded up for the weekend thanks to Tiffany's dad, Keith Sturm. I think we were busier than ever that weekend - even though the parking lot was crazy and we looked like a foreclosure. We decided to stay closed on Sundays going forward - so that ALL the staff could have a weekend day and a guaranteed family day every week. Our customer's have been overwhelmingly enthused about this decision. I think if Covid has taught us all one thing - it's that family is important. Making time for them even more so.
Of course, I am thankful for my family - that also helped during this time. With some financial and emotional support, we were able to come out the other side of the close down mostly in tact. While I know many have lost family members due to COVID and there is still the threat, as we all have older family members to consider, I am thankful that the people I know have come out on the other side of this illness.
I thank you for taking the time to read this and pray that you and your family have a safe and happy Thanksgiving weekend and that you don't forget to cherish every memory made with those you hold dearest to your heart.
Owner - Desert Birkenstock