_edited.jpg)
Birkenstocks are getting a lot of press these days. Check out the latest article published on Today.com. I think it has some great info. - Amy
Birkenstocks are trending — but are they good for your feet?
A podiatrist weighs in. The classic shoes are loved by celebrities and TikTokers.
Kara Birnbaum / TODAY
Aug. 29, 2022, 10:19 AM PDT / Updated Aug. 31, 2022, 1:26 PM PDT
By Emma Stessman
Much like Crocs or New Balance sneakers, Birkenstocks haven't always been considered the most stylish choice. But lately, it's become hard to ignore their appeal.
From actresses to models, it seems like all our favorite celebrities own at least one pair of Birkenstocks. And the internet appears to be equally obsessed with the style. Videos featuring various versions of the shoes have racked up a collective 253.6 million views on TikTok (and those are just the ones that use the #Birkenstocks tag).
One pair, in particular, has caught social media's eye lately — the Birkenstock Boston clogs. In the last 30 days alone, searches for the style have spiked by 400 percent, according to Google Trends. And as with most fashion must-haves, you can likely thank TikTok for its popularity.
But with everyone rushing to grab the hot shoe of the season, we had to know: Are Birkenstocks actually a good choice? We consulted podiatrist Dr. Asim Sayed to get all of the details.
There’s a reason why you've heard so many people raving about how comfortable and supportive Birkenstocks are through the years. According to the brand, the original Birkenstock footbed is at the heart of all the models of the shoes. Made from a mix of cork and latex, it features a deep heel cup, arch support and a roomy toe box.
The deep heel cup in Birkenstocks gives you some stability and can also help control pronation (which contributes to flat feet), Sayed said; whereas the average sandal or flip-flop offers little to no support and have flat footbeds. Birkenstocks also have a raised toe bar, which he said "can put the toes in a more comfortable position, especially if you have something like hammer toes or a flat foot. And it really helps with slippage."
Birkenstock is known for its classic cork footbed, but as it turns out, it's more than just a marketing ploy. "The material that it's made out of, it's cork and latex," Sayed said. "So we use cork in custom orthotics all the time because it has great shock-absorbing abilities and it can reduce moisture."
According to the brand, the cork and latex footbed is sandwiched between layers of jute, which are said to stabilize the materials and increase durability.
Given all that, you might not be totally surprised to hear that Sayed said they can be beneficial for everyone (he added that he's been wearing Birkenstocks for years). "They're really good for if you have a flat foot or you have arch pain, because they have a supportive longitudinal arch. But I would recommend them to most people — unless you have some kind of severe ailment that obviously needs a more personalized approach."
Because the classic, supportive footbed is at the heart of all its shoes, you can't really go wrong with any model that you choose. But in case you're having a hard time making a decision, we rounded up some of the brand's bestsellers that are worth adding to your cart.
For a more affordable option, we suggest grabbing this version of the Arizona sandals, which are made from a vinyl material. Modeled on the original, the brand says that they feature the anatomically shaped footbed, but they're also waterproof and lightweight, thanks to the EVA.
Editorial director Adrianna Brach says she wears these shoes everywhere. "I literally wear these all summer long — whether I'm running around with my daughter, or at the office or TODAY studio."
The Arizona style is arguably one of the most popular and classic models of Birkenstocks. The simple sandals feature two adjustable straps, which, in this case, are made from the brand's proprietary Birko-Flor material, which is designed to be both durable and easy to clean.
The biggest style of the moment, Birkenstock's Boston clogs are on plenty of people's fall wishlists right now (including ours.)
One TikTok user listed them as one of the shoes that "you NEED for fall" and another said that they were "so worth it." In fact, they're so popular right now that select sizes are almost completely sold out at multiple retailers – so you're going to want to grab them now to add to your seasonal rotation ASAP.
With its crisscrossed straps and multiple color options (including a chic metallic silver version), we imagine that this pair of Birkenstocks would be easy to dress up or
down for any occasion. "Got these for the arch support having
recently been cursed with plantar fasciitis but quickly fell in love for the sheer comfort and laid back style of them," one Nordstrom shopper wrote. "Happy feet! Wasn’t sure Birkenstock’s were for me but they are, I love them. Don’t hesitate."
The Madrid was the sandal that started it all! And it's still one of the
brand's bestselling models all these years later. This pair has an accentuated buckle for a stylish touch, and comes in multiple leather color options.
Another iteration of the Arizona sandals, these shoes feature the brand's soft footbed, which includes a foam insert for added comfort. They also have suede leather straps, which the brand says are "soft to the touch."
One Amazon shopper said that these sandals from the brand are "worth every penny." They added that they're "super comfortable [and provide] great arch support" to alleviate foot pain. The upper of the strap is made from Birko-Flor material with a nubuck look, so the brand says that it could almost be mistaken for real leather.
According to the company website, Birkenstock's humble beginnings date all the way back to 1774 in Germany, where Johann Adam Birkenstock was a cobbler. It's clear that the career path carried on with the name, because later in 1896, master cobbler Konrad Birkenstock began manufacturing and selling flexible footbed insoles.
In fact, the family became experts on footwear. In the 1940s, Carl Birkenstock released his book, “Podiatry – The Carl Birkenstock System,” which dove into his theories about “natural gait” and healthy footwear and, according to the brand, it was the highest-selling podiatry textbook at the time. Then, in 1963, the company’s first sandal, the single-strap Madrid, was launched.
So, while the shoes may be super trendy right now, the Birkenstock name has been associated with quality footwear for centuries. “They've been pioneering the arch support game and contributing to podiatry for a really long time,” Sayed said.
I saw this and I thought it had some relevant information. It also shows the latest and greatest as far as what everyone is looking for. Please know - we are all trying to get Bostons in. We have some on order for later this fall - but worldwide Birkenstock Boston is mostly sold out (all pairs allocated aka pre-sold to retailers) until January 2023!!
BEWARE: Amazon is no longer being allowed to sell Birkenstock online. Please watch out for fakes and deals that look to good to be true - chances are they are counterfeit. We have had customer bring some horrible fakes into our store and that is the last thing we want to see happen to you.
Last week I shared a CBS interview with Birkenstock CEO Oliver Reichert discussing the topic of counterfeit Birkenstocks - read or watch the interview here.