What is Earth Day..?


How Did Earth Day Start...


The 1960s saw a dramatic uptick in environmental concerns in the U.S. With several environmental catastrophes, particularly the Santa Barbara oil spill and the Cuyahoga River fires of 1969, many Americans felt it was time we took a more active approach in the stewardship of our planet. Gaylord Nelson was one of these people.


Inspired by these environmental disasters, the junior senator from Wisconsin established the first Earth Day on April 22, 1970, to bring light to the issue of environmental responsibility and transforming the public’s attitude. Inspired by the Vietnam War protests across the nations, Gaylord organized a “teach-in” on college campuses along with congressman Pete McCloskey and activist Denis Hayes. The group chose April 22,a weekday falling between Spring Break and Final Exams, to maximize the greatest student participation.”

Of that first Earth Day, Nelson wrote in an article for the April 1980 issue of the EPA Journal, “It was on that day that Americans made it clear that they understood and were deeply concerned over the deterioration of our environment and the mindless dissipation of our resources. That day left a permanent impact on the politics of America. ... In short, Earth Day launched the Environmental decade with a bang.”


Earth Day was the push the nation needed and not long after Congress passed major initiatives that would become the foundation of the nation’s environmental laws, including the National Environmental Education Act, the Occupational Safety and Health Act, the Clean Air Act, the Clean Water Act and the Endangered Species Act.

Beginning in 1990, Earth Day went global and, according to EarthDay.org, the day mobilized more than 200 million people in 141 countries to bring the fight for the environment to the global stage. In 1992 the United Nations hosted an Earth Summit in Rio de Janeiro and in 1995 Nelson would receive the Presidential Medal of Freedom for his role as the

founder of Earth Day.

Earth Day would continue to grow well into the new millennium and, in 2010, more than one billion people took action for the 40th anniversary of Earth Day. In 2020, Earth Day marked 50 years of environmental activism and showed no signs of slowing down. Despite taking place during a pandemic, Earth Day included more than 100 million people across 192 countries participating. It was recognized as one of the “largest online mass mobilization in history.”


So this year maybe take a look at what you are doing to make a difference. Not everything has to be extreme. Every little bit helps - all it takes is time and awareness.


Birkenstock has many environmentally friendly factors in its construction and products. Germany is very environmentally conscious and even the boxes are made of recycled material bound with water based glues. They don't always hold up forever but having a lesser carbon footprint is always forefront in their packaging. The cork seal is also water based to cut down on toxins they put out in the world.


The sandals themselves can be repaired in many ways - resoles, heel taps or new footbeds. The materials themselves for the footbed are very natural. Using latex (tree sap) as a binder, jute for stability and cork that comes from trees in Portugal harvested every 7 years, the footbed is repairable and replaceable.


Have questions?

Want to see if we can save your sandals?

Don't throw those sandals out until you come see us first!


My philosophy is that a leather, if in good shape, is still a good investment to fix and less expensive than buying new many times. The synthetic uppers may not as cost effective, but if you have a unique item or color you don't want to give up - Definitely worth a look! You obviously wore them into the ground the first time.


Come in during Earth Day week and get a free Tune Up with your repair evaluation!


Hope to see you in store!




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