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Why Small Business Saturday is So Important


Message from the Owner:

I know that money is tight and with all the uncertainty in the world it makes it hard to justify maybe spending just that little bit more.

As a small business we can't discount all the time and stay in business. Competing with the web on price just doesn't work for most businesses. As a small local Las Vegas business, we attempt to carry what our customers want. Sometimes we just can't get enough to satisfy demand - or because we order much of our product 6 - 8 months earlier - we didn't order what the hot ticket is right now. Our main focus is to be a wonderful friendly environment in which to help you find the perfect item.

Maybe many of you think Birkenstock just sends us stuff? We actually have to buy everything we put out there for you - no sending it back - no trading it out. If we make a mistake we're stuck with it. We aren't part of Birkenstock - not in that way. Birkenstock only has a few corporate stores nationwide, but most stores like us are owned and run locally by people just like me - many of us have had stores 30 - 45 years working closely with Birkenstock over the years to develop the brand into what it is today - many of us worked with Margot Frasier opening them up in the 70's and 80's.

Selling shoes is a labor of love. (I'm positive most of the other owners I know would agree with that statement.) I derive great satisfaction in helping people get pain relief or trying something new to them that made all the difference. As a small business owner, I feel that we strive aggressively, work harder and have more pride as we maintain our businesses than most people will ever understand. Trying to do the best we can in a uncertain market, we appreciate you allowing us to wait on you, finding shoes for you and helping you have the best experience we can offer in a small and focused environment.


Thank you shopping on Small Business Saturday -

and every other day - we appreciate your business so much.

Without you - there will be no us.




Small Business Saturday will be held on November 25th, continuing a tradition that American Express began in 2010 which the U.S. Small Business Administration joined as sponsor in 2011.

Each year Small Business Saturday is held on the Saturday right after Thanksgiving and between Black Friday and Cyber Monday.


During the holiday season when retail sales surge, small businesses are often overshadowed by online deals and large retailers offering enticing discounts. But many small businesses support their local communities year-round, so they need to benefit from seasonal holiday sales.

Through promotion of Small Business Saturday, American shoppers become more aware of the role that small business has in their communities. In the past local small business shops were forced to compete with the malls and then ecommerce, however, the latter has enabled some small businesses to leverage the internet for greater revenue.


American Express’ 2022 Small Business Saturday Consumer Insights Survey revealed that 72% of shoppers said this special promotion day for small business encourages them to shop and dine at small, independently-owned retailers and restaurants throughout the year.


7 Reasons To Shop Local And Support Small Businesses

Joseph Lustberg - Forbes Councils Member - Jun 28, 2022

Small businesses continue to be the bread and butter of our economy. And although local small businesses are considered the underdogs next to big box conglomerates, global banks and large supply chains, the pros of supporting locally run businesses pack quite a punch. The impact of Covid-19 has left an unimaginable mark on the global community—and small businesses are no exception. Let’s break down why it’s a great idea to support local small businesses.

1. Stimulate Local Economies By making a commitment to shop local or support small businesses, you cycle money back into your community. If you’re like most Americans, you shop at large chain stores. You may even feel like it’s an obligation to shop at these places because they have the best deals and you can find whatever you’re looking for. However, there are many reasons why buying local is better for your community and for your wallet.

The tax revenue made through sale taxes from local businesses support the local government. This is then used to reinvest in the community. However, big box retailers often receive tax breaks from local governments that don’t give local businesses such a luxury. By choosing to invest money into a large big box chain elsewhere, local communities won’t reap any of the benefits.

2. Reduce The Carbon Footprint One word: transportation. A local small business tends to make more local purchases, which requires less transportation (less pollution and congestion). Additionally, since they are set up in a town or city, it will generally reduce traffic, habitat loss and resource depletion.

3. Create More Jobs According to the Small Business Administration: “The 2019 Small Business Profiles show that small businesses added 1.8 million net new jobs in the United States during the latest year studied. The United States has 30.7 million small businesses, and they employ 47.3 percent of the private workforce.”


Small businesses are the backbone of our economy. They help push economic growth and the local economy by opening up employment opportunities locally to people who may not want to be employed by these big box businesses.

4. Give Back To The Local Community Small businesses are known to play a significant role in supporting local community charities and causes. It’s clear that local businesses benefit from a strong community, therefore the owners tend to be more engaged members of the community themselves.


Small businesses donate 250% more than large businesses to local nonprofits and community causes, creating a positive cycle of giving back locally. This includes local charities, youth organizations, local first responders, local service groups and more.


5. Better Customer Service When it comes to a small-business owner, all purchases, deals and positive reviews matter. Local store owners value each of their customers, and their very livelihood hangs on your own happiness. Unlike big chains, local businesses often hire people with proficient knowledge of the products they are selling or the ins and outs of the business they are running.


Employees take the time to really get to know their clients and customers, making for an overall pleasant experience. Also, if you do have a quandary, rest assured you won’t be hashing it out with a robot.

6. Nurture Innovation And Growth It’s simple. In order for small businesses to stay afloat, they need to stand out from their big box competition. It’s this type of survival-of-the-fittest mentality that allows small-business owners to become innovative entrepreneurs—conjuring up avant-garde ideas for solutions to problems, creating new unique products and taking new customers’ specific situations into account when assisting with their personal needs.

7. Support The American Dream The American dream is the theory in which equality of opportunity should be made available to any American, allowing them to achieve their highest individual aspirations and goals. Small-business owners not only believe in this dream but have actively pursued it.


By supporting small businesses and shopping small, you’re supporting real, genuine people who have put their passion ahead of convenience and whole-heartedly believe in the business they are running.

Now more than ever, it’s time to encourage strangers and friends alike to think globally, shop small, support local businesses and ultimately fund a better tomorrow. Don’t miss out on the chance to support small business in the upcoming holiday season.


We hope to see you Sat. November 25th.

Store Hours: 10am - 6pm

Make sure you find out about our deal. Subscribe to get the scoop!


We will be busy so in-person shopping will be the only way it's going to work.











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